Ingram Micro Lifecycle was recently invited by Back Market to showcase its innovative processes for enhancing smartphone condition prior to resale through the Back Market platform. As part of this initiative, the team spoke with Anja Krabbe, Business Development Manager Circular Economy.
During the interview, Anja shared insights into Ingram Micro Lifecycle’s proven circular approach and the extensive quality checks that every smartphone undergoes throughout the repair and refurbishment process. This ensures that every device supplied to Back Market not only meets, but ideally exceeds customer expectations.
The story was picked up and published by two leading German technology and consumer media platforms, CHIP.de and GIGA.de. You can find the original articles in German here:
Ein Blick hinter die Kulissen der Smartphone-Aufbereitung für Back Market
Ingram Micro Lifecycle wurde kürzlich von Back Market eingeladen, unsere innovativen Prozesse zur Optimierung des Smartphone-Zustands vor dem Wiederverkauf über die Back Market-Plattform vorzustellen. Dazu sprach das Team mit Anja Krabbe, Business Development Manager Circular Economy.
Im Interview sprach Anja über den bewährten zirkulären Ansatz von Ingram Micro Lifecycle und die umfangreichen Qualitätsprüfungen, die jedes Smartphone während des Reparatur- und Refurbishment-Prozesses durchläuft. So stellen wir sicher, dass jedes an Back Market gelieferte Gerät die Erwartungen der Käufer nicht nur erfüllt, sondern idealerweise sogar übertrifft.
Die beiden renommierten Technologie- und Verbraucherportale CHIP.de und GIGA.de haben das Thema aufgegriffen und es publiziert. Hier sind die Links dafür:
Have a question or ready to start your lifecycle journey? Reach out to us here.
As the Business Development Manager at Ingram Micro Lifecycle and an active member of the "Circularity e.V." association, Anja brings over two decades of experience in management and business development. For the past 20 years, Anja's focus has been on driving business development and management initiatives at Ingram Micro Lifecycle with a dedicated emphasis on circular economy practices. Committed to advancing sustainability and innovation in the business landscape, Anja thrives on contributing to the circularity movement and fostering positive change within the industry.
